Google will penalise non mobile friendly websitesGary Mills
Google will penalise non mobile friendly websites – the April 21st deadline has come and gone and there are still many websites that are not mobile responsive.
Make your website mobile friendly and responsive by April 21 or disappear from Google, that was the advice being given by a lot of webmasters and we agree.
The end of the line has come for a lot of websites now that Google has implemented their new mobile friendly and responsive website rules.
From that day on, all non-responsive websites have been penalised in search results when users are on mobile devices like smart phones and tablets.
If you’ve been ignoring advice from your web designer to amend this issue, we would recommend you take action now. All of our WordPress websites are already mobile responsive and we have successfully updated many websites for new clients in the last few years. Get A Quote Today
What does Google mean by mobile-friendly?
To put it simply, Google has made it clear and laid down the law on this one.
It was stated clearly in the Webmaster Central Blog, that:
Starting April 21, 2015 we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.
It simply does not get clearer than that.
Make sure your website is mobile friendly, or you will disappear for the millions of internet users who are doing their online searches via smart phones and tablets.
From a marketing perspective, what does this mean?
Building brand awareness is one of the important steps to marketing success.
If your website is not mobile-friendly after April 21 it means that when potential customers search for you using their smart phones or tablets, you will most likely be out of sight.
Google rarely identifies such specific search result ranking criteria, so when it says non mobile-friendly websites will have ‘a significant impact in our search results’, a wise marketer would be smart to act quickly.
Don’t know if your website is mobile friendly?
To use the tool simply enter your websites url (address) into the area provided and then hit analyze, hopefully you get the Awesome this page is mobile friendly message!
Click here to test- https://www.google.com/webmasters/tools/mobile-friendly/
We can update your old website and make it mobile friendly – Ask us for a free quote today