Ecommerce Websites For Retail BusinessGary Mills
Business owners who only have a bricks and mortar presence need to consider eCommerce websites for retail business – having a physical presence is simply not enough to survive.
Consumers have rapidly begun to stop seeing a distinction between shopping online and in a store. More often, physical retail outlets are being used as a form of brand-building media .
The retail industry in America grew 2% in the first quarter of 2013, according to trend-tracking firm, comScore. Compare that statistic with online retailing in America, which increased 13% to approximately $50 billion for the same quarter, this effectively makes eCommerce the fastest growing retail segment.
“When something can be shipped efficiently to anyone, anywhere, the question of where the sale is made is rapidly becoming moot.”
Sridhar Ramaswamy, Google’s senior vice president of ads and commerce, wrote in a recent whitepaper “Consumers no longer see a distinction between online eCommerce and offline shopping” “Whether it’s searching on a laptop, browsing main street shops, or hanging out at the mall — it’s all shopping.”
There is no basic difference to the shopper – whether they look at products online and then buy them in a physical shop, or see a product on the shelf and then order it from their mobile device because it is more convenient or, maybe, less expensive.
Ordering online has many other benefits to the buyer other than a financial saving – it is delivered to their door and often has other included incentives, such as discounts on their next purchase or loyalty rewards.
These incentives are an added opportunity for the retailer to engage their customer in a relevant way which has benefits for both parties. As a retailer, telling your potential customers about new products, special offers and sales is vital, this is usually achieved through various advertising campaigns.
Catalogues, Radio, TV, Flyers and other mediums are widely used to try and get the message out to your potential customers, having an eCommerce retail website allows you to communicate with existing customers directly! By offering incentives for them to tell their friends you are increasing your reach.
Australia is a vast country with an efficient network that allows us to ship most products anywhere within a short time frame. Shoppers in remote areas are now able to purchase certain products via an eCommerce business website that previously would have meant a long trip to the nearest city.
eCommerce business websites lend themselves well to another golden opportunity in the form of social media. Social media has been embraced by some of the worlds’ largest retailers, this is because they have recognised the massive potential to communicate directly with customers.
eCommerce business websites for Australian retailers are vital if you want your business to survive, please contact us if you would like to discuss an eCommerce solution tailored to suit your business.
Get a free quote for an e commerce solution for your business – Get a quote
View one of our eCommerce websites here